How do you utilise social media to reach new clients? With social media being a very popular form of communication, it can be an effective tool to target and reach your ideal audience. Paid for social media enables you to plan, execute, deliver and analyse your marketing campaigns. Social channels such as Google Adwords, Facebook, Twitter and LinkedIn are all proven successful marketing tools for many start-ups and SMEs. Find out what channel works best for your business. You will learn: - How to segment your target audience through channel and message - How to identify the key performance indicators to evaluate social campaigns - How to test and measure the most effective social channels for your business - To plan a three-month channel and content test Prepared and delivered by: Jonathan Bannister, the founder and strategist of marketing and innovation agency Make Happy. With over 25 years experience working with B2B and B2C clients and social enterprises in Europe and Asia, Jonathan brings a wealth of practical experience to his workshops. Jonathan is a visiting lecturer at UCL, Nottingham Trent University and Trinity College Dublin.