Is LinkedIn yet another thing on your “must-do-more-of” list, a list that rarely gets shorter? In this hands-on workshop you will learn with other business owners and professionals to help you get even more out of a network that has an estimated 250 million active members. You will: • Take away a host of ideas – including thinking laterally about content and imagery – to help you develop winning LinkedIn habits • Keep up to date with business developments, make new contacts in your industry and beyond • Hear how to share the story of your business on LinkedIn, engage with current clients and attract new prospects • See how a regular presence on LinkedIn can help you: keep your name front of mind, keep up to date with developments in your industry, make new contacts in your industry and beyond • Learn how to make the most of comments on yours and others’ content • What to consider when updating/improving the information on your profile Workshop presenter: Brian McGee. Brian is an experienced journalist, business content writer, consultant and trainer, who will lead this session. This is a participatory workshop, so the more you take part and contribute, the more you’ll get out of the morning. Please note a laptop is required.